Focus Home Interactive is Re-Branding Itself With A New Name
Since its inception in 1996, Focus Home Interactive, a French publisher and developer of video games, has grown. Over the years, it has published various video games, including Greedfall and Hood: Outlaws and Legends and Warhammer Age of Sigmar: Storm Ground. It also recently released Aliens: Fireteam Elite. It has also acquired a fair amount.
Focus Home Interactive has recently acquired several new video game publishers and developers this year. The publisher has recently acquired Deck13 Interactive and StreumOn Studio and Dotemu, and The Arcade Crew. Focus Home Interactive also announced in an earlier posting that it would be changing its name.
Focus Entertainment will be the new publisher name. According to the post, the new name will represent its desire to “diversify its diversify its products, services and revenue streams”. The post also reveals some details behind the decision to re-brand the company with the new name and what it will mean for its acquired game publisher and studios moving forward.
Re-branding isn’t new to video game companies; Ubisoft re-branded its in-house games as Ubisoft Originals earlier this year. The post states that Focus Entertainment will promote the company’s desire to offer players around the world more unique experiences. This change will be supported with an editorial policy that will stand out because of innovative concepts, inventive gameplay, and new original worlds that “transcend video game boundaries.”
Focus Entertainment is committed to bringing unique games to players, despite the new branding. The company’s global approach is a natural evolution. Its main goal is to bring together game developers from all over the globe. The company has many notable games to its credit, thanks to previous acquisitions. The Surge 2 by Deck13 Interactive and the Necromunda: Hired Gun, both from StreumOn Studio. There are also some new games coming out, including Young Souls, published by The Arcade Crew, with an unannounced date and Teenage Mutant Ninja Turtles, Shredder’s Revenge, published by Dotemu, with a release window of 2022.
Focus Entertainment will also be publishing several upcoming games that players can look forward to. One of these is World War Z Aftermath, which will be released on September 21st for PC, PS4, Xbox One and PS4. It also supports backwards compatibility with Xbox Series X/S and PS5. The upcoming Evil West game has a release window for 2021. Also, A Plague Tale: Requiem is still scheduled to be released in 2022.
